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6 mins

12 Techniques To Implement Account-Based Marketing Effectively

IamCX editor’s note:

Account-based marketing (ABM) is taking us one step closer to hyper-personalised customer messaging, but what are the CX consequences when implementation is poorly executed? Designing an effective ABM strategy relies on an intimate knowledge of your prospects to boost trust and engagement. If ABM isn’t carried out properly, there's a real danger you'll end up losing sight of your customer’s needs and goals – and your customer.

In this article, 12 experts from Forbes Agency Council share their insights into what makes a successful ABM campaign, and how a truly effective strategy can help engage customers with their journeys. And not just with a view to retaining those all-important clients, but in creating new ones.


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Cameron Williams

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