IamCX editor’s note
What happens when you turn a typical limbo-land waystation into a world-class destination? Singapore’s Changi Airport shows what’s possible when the most tedious, painful or simply forgettable parts of the customer journey are magically transformed into moments we actually look forward to – filled with surprise, delight and perhaps even wonder – and, with some inspired design and execution, remember more fondly than any other chapter in our journey.
Putting the airport’s inviting and exciting reputation to the test, Stephanie Rosenbloom of the The New York Times went on holiday to Changi. With her to document the sights, sounds, smells, tastes and species was photographer Lauryn Ishak.