#IamCX is your go-to source for the latest in all things CX, built to power your business’s unique journey.

4-5 mins

ABM Is Like Throwing A Surprise Party

IamCX editor’s note:

Would you throw a surprise party for someone you didn’t know? Probably not. But if you did, you’d either have to get pretty lucky for the party to go well – or take the time to ask questions and get to know the things that matter to your guest of honour. The same rule should apply to account-based marketing.

In this article, Forbes Councils Member and marketing event planner, Latane Conant, makes one thing clear: if you can organise a successful event for your friend, organising an engaging ABM campaign for your customer should be a piece of cake.


About the author

Cameron Williams

Read more from this writer