IamCX editor’s note:
‘Dressing up to stay indoors? Forget it.’
This has been the harsh reality facing fashion brands during the coronavirus pandemic. So how does an industry or a brand stay relevant when its raison d'être has all but evaporated?
From digital live performances, virtual patchwork design workshops to sessions with personal stylists, Drapers’ Emily Sutherland looks at how four top fashion brands are pulling out all the stops in a bid to stay connected with their customers.