Head of Social Media at The Crocodile
Simply put, Robyn is one of the most accomplished and successful agency-side social media practitioners in the UK. She has grown The Crocodile’s social media business from scratch over the last 12 years, building an enviable roster of global clients in the process. And in 2017, she won the Women In Marketing Award for ‘Outstanding Contribution to Agency’ – in recognition of her groundbreaking work in B2B social.
“Most brands are really only scratching the surface when it comes to the role of social media in their CX strategy,” says Robyn. “Marketers need to think much more broadly about how social channels are set up and resourced to support key objectives across multiple areas: awareness, engagement, service and overall experience.”