This event drilled down into customer journey mapping – a critical step in moulding a CX-first business. We partnered with some of the best in B2B tech to offer in-depth guidance on the specifics, such as how to bridge silos between departments, and identify points of friction in the customer lifecycle.
Our panel then put this theory into the real world – sharing what’s worked, the benefits of creating this single customer view, and the performance improvements that they had seen.
For more information on this event, check out our blog. https://thecroc.com/2019/04/03/mission-critical-for-good-cx-getting-the-customer-journey-map-right/