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Flick through any report over the last year or so, and you’ll see customer experience front and centre. The thing was, everybody was talking about how important it was – but implementing it was – and still is – another matter entirely. So we decided to act, and gathered tech and CX experts to share practical advice and useful insights, so that attendees could start to implement their own CX gameplan in their business.

Specifically, this event covered:

  • How to develop a customer-first mind-set and business case
  • The role of ABM
  • Activating data for CX
  • How to differentiate useful tech from shiny toys
  • The importance of video in CX
  • The role of customer advocacy

For more information on this event, check out our blog. [Button link: http://thecroc.com/2018/09/27/cx-good-bad-gameplan/]

Report | Improving CX Through Business Discipline Drives Growth