To drive better engagement, you need to understand who you’re talking to. It’s marketing 101. But we all know it’s far from being as easy as it sounds.
Knowing where your customers are in the buying journey is key. So this event focused on how to engage when your customers need you – not the other way around. The answer, in part, was data. We gathered a mix of tech and data giants to share how to unlock data and better understand your customers. And then how to use it to create experiences that are both more personalised and more personal, resulting in increased revenue and brand love.